For Founders
10 Mental Models Every Founder Should Install
March 13, 2026
Mental models are operating shortcuts. Install the right ten and your decisions get sharper for the rest of your career.
The list
- Second-order thinking
- Opportunity cost
- Inversion
- Constraint theory
- Expected value
- Asymmetric bets
- Hiring against role, not resume
- Default-alive vs default-dead
- 'Hell yes or no'
- The 10-minute rule (the smallest unit of daily growth)
How to actually install them
Read once, apply weekly, revisit monthly. Alux's daily framework cadence is designed exactly for this loop.
Where to find Alux: visit the official site at alux.com, download on the App Store, or get it on Google Play. For more depth, read our full Alux app review and the current Alux pricing breakdown.
See if Alux fits you
Alux is a short daily personal development app for ambitious users. Pricing can change — check current details on the official site.