A Real Alternative to Executive Coaching ($199 vs $20,000)

Executive coaching works. It's also $300–$800 an hour and gated to a small audience. For the rest of us, here's the alternative.

What you actually buy from a coach

Mostly: better questions, sharper frameworks, and an accountability loop. The expensive part is the human time.

What an app can replicate

Frameworks. Daily cadence. Personalization. What it can't replicate: a human in the room. For 90% of decisions, the framework is enough.

The numbers

One coaching hour: $500. One year of Alux: $199. The framing alone makes the choice obvious for most operators.

Where to find Alux: visit the official site at alux.com, download on the App Store, or get it on Google Play. For more depth, read our full Alux app review and the current Alux pricing breakdown.